Movember Funded Research
The funds raised by Movember in Canada go directly to Prostate Cancer Canada.Prostate Cancer Canada use the funds raised by Movember for the development of programs related to awareness, public education, advocacy, support of those affected and research into the prevention, detection, treatment and cure of prostate cancer.
“Prostate cancer is over 90 percent curable if detected and treated in its earliest stages. In addition to investing in research, Movember raises awareness and ultimately saves lives,” says Steve Jones, President and CEO, Prostate Cancer Canada. “Together we are changing the face of men’s health.”
To see the impact Movember is having on prostate cancer please click on the video image below:
Raising awareness and understanding of prostate cancer
Movember's first campaign objective is to raise awareness and understanding of men's health issues, specifically prostate cancer.
We want everyone to know that men over 50, and those over 40 with a family history, are at risk of prostate cancer and encourage them to be tested annually. Prostate cancer is curable if detected and treated early, however, there are normally no early symptoms underpinning the necessity of regular screening.
Movember’s awareness campaign aims to increase the understanding of health issues faced by men and facilitate early detection and diagnosis, which allows for more effective treatment. This will ultimately reduce the number of deaths from prostate cancer.
Based on our campaigns to date, Movember has conducted research with our registered Mo Bros, Sistas and donors based on previous campaigns. This research was conducted by an independent third party and is one of the key ways in which we track the efficacy of our awareness campaign. It is our intention to continue with this research in order to assess and report back on the progress made each year.
The 2008 findings revealed the extent to which participants are listening and acting on the men’s health messaging they receive.
The latest research produced some extremely encouraging statistics concerning the changing behavior of Mo Bros. As the statistics below highlight, as a direct result of Movember, men are beginning to change their attitudes and habits relating to their health.
- 82% of Mo Bros talked about men’s health with friends, family or work colleagues
- 55% of Mo Bros did some of their own research into the causes Movember supports
- 13% sought medical advice
- 38% encouraged someone else to seek medical advice
How we Raise Awareness
Raising awareness is Movember’s number one objective and we take every opportunity to highlight men's health issues each year. In 2008, our efforts resulted in a significant increase in participation numbers and generated media coverage - both of which contribute significantly to community recognition of men's health issues.
Movember looks to maximize all cost-effective means of raising awareness leading up to and during the campaign period. Awareness of men's health was achieved in the following ways during the 2008 campaign:
01 Word of Mouth
During the campaign, each of the registered Mo Bros effectively became a walking billboard promoting men’s health. The growth of a new moustache forces each Mo Bro to explain his new look throughout the month of Movember – to family, friends and colleagues – thereby creating discussion around the topic of men’s health.
02 Media Coverage
Leveraging our partnerships with our beneficiary and sponsors, Movember generated important media coverage to help spread awareness for the campaign and men’s health. Across Canada, Movember stories appeared in broadcast, print, and online publications such as National Post, Calgary Sun, Metro Toronto, "ET Canada", "Breakfast Television", MTV, AskMen.com, and Canada.com.
03 Events
Movember culminates at the end of the month with a series of Gala Partés. They are held to thank Mo Bros and Sistas for their fundraising efforts during the month. Mo Bros (dressed to suit their Mo) and Mo Sistas (dressed to suit their Mo Bro) come together to celebrate the Mo and compete for a number of category titles.
In addition to the official Gala events organized each year, there are thousands of smaller events, Mo Parties, organized by participating Mo Bros and Mo Sistas outside of the official Gala areas.
04 The Website
Movember is an online campaign. As a result, Movember.com is the hub of Movember. It is where participants and supporters go for details on participation, men’s health issues, charity partners, campaign news, ambassador updates and events.
05 Ambassadors
Each year, Movember is lucky enough to be supported by a number of high profile figures who have a genuine interest in promoting men’s health and embrace the campaign. The ambassadors – official Mo Bros and Sistas - willingly take part in media interviews, radio appearances, photo-shoots, stunts and campaign events. None of the Movember ambassadors are paid for their time or efforts and we are hugely grateful for their support as it provides a tremendous boost to the campaign in terms of the awareness we are able to generate.
